backlinks

Before putting any effort whatsoever into creating any web pages you should have considered how you intend to get people to visit and ‘consume’ your content. Regardless of whether you are creating web pages for business, as a hobby or to inform there will inevitable come a time when you are going to want get people to come to your web pages. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The most economical and focused traffic is delivered by the search engines.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. More users returning, means more popularity and more sales. You and your web pages face a similar challenge.Make your users experience your number one priority so they return to your web pages time and time again.

So what exactly must you do?. You have two choices but there is nothing to stop you doing both if you have money and time. You can create and publish great content and persuade other web site owners to link to it or you can advertise on the search engines using PPC (Pay Per Click).

Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. Searches always begin with the entry of a keyword or phrase into the ‘search box’. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.

Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The number and authority of the back links to a web page help the search engine determine the position the web page will occupy in the list of pages.

Back links are the number one priority you should focus on in web page optimisation.

Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Some back links have more value than others.

Web pages with back links from authoritative pages acquire authority in the eyes of the search engines.Web pages with more authority pass more authority onto your pages .

Tagged with: • •

Filed under: Uncategorized

Like this post? Subscribe to my RSS feed and get loads more!