Having a website can be one of the most fun and interesting adventures that a person can have. There are several reasons for wanting to have an online presence, ranging from publishing your personal thoughts on a blog, to advertising a business and making money online. Unfortunately, there are millions of good sites on the Internet that offer good information, products or services that never get seen. One of the main reasons why some websites go unseen is because the site owner does not know how to organically optimize their pages so that they show up near or at the top of the search engine’s results when certain keywords are searched for.

Without going into depth and the complexity of how search engines work, a little bit of knowledge can go a very long way. Search engines tend to value websites that have important information, have been in existence a long time and are trusted by other sites. The last one is one of the most important things to know because it can be at times forgotten about by website owners. A site can have all of the key optimization ingredients, but if it not trusted by other websites, then it could hurt the sites search engine ranking.

Gaining trust from other websites actually comes from incoming links. For example, if you own a website and another website puts a link to one of your website pages on their site, that is considered an incoming link. In order to truly be considered an incoming link, the link must come from an outside website (not related to or owned by the website being linked to) and it must not be a mutual link (where both websites link to each other).

When a website owner starts link building and starts receiving incoming links from other websites, they may see their search engine ranking go up. It is important to remember though that quality is normally better than quantity when link building is involved. It is generally better to have a few incoming links from well ranked websites than it is to have several incoming links from websites with low ranking. This is because the higher the rank of a website, the more trusted it is by the search engines. Websites with low ranking or no ranking at all are not as trusted and will therefore not carry the same optimization weight that higher ranking websites will.

There are countless number of ways to optimize a website, but building incoming links is one of the most beneficial and it is also completely free to do. It does take time and dedication, but the results can increase website traffic and get a website seen in the search engine results.

Link Building with Directory Submission

Link Building is very crucial in search engine optimization. It denotes the process of building external links so that a user browsing a website could easily notice a lot of or different relevant information on the same topic by referring to those links.

Search engines provide due weightage to similar practices and rank such websites beyond standard ones. In their ranking method, search engines contemplate links pointing to a website as ‘votes’ to the respective web site, an appreciation to its relevance or importance given by alternative websites, and hence rates such websites higher within the order amongst search results.

In brief, the a lot of the links pointing towards a web site, the better can be its page rank. However, on a finer scale, it ought to conjointly be kept in mind that virtually all of the links pointing towards a website should be from high ranked pages for better page rankings. Additional, out of context links does additional injury than providing any real benefit.

So, how to get alternative websites link to your web site? Well, one approach to realize that is through directory submissions. There’s an assortment of search engine friendly directories accessible – like open directory project, MSN and Yahoo - that will be ready to link to your web site provided it includes relevant information and confirms with their pointers and rules of submission. However, care should be taken that you are submitting your website to only relevant directories and to the right classes and not something in random. Well, it may take a little bit of research and energy to get your web site submitted within the relevant and widespread directories, but once your web site may create a permanent listing in the favored directory or directories, soon the traffic to the website can increase and additional advertisements and permanent links starts to flow in with enhanced ease. Once reached that level, the link building can become self reliant and the search engine rankings additionally can improve accordingly, provided your website continues to provide helpful and relevant contents in a consistent manner.

Tail Piece: The distinction between search engines and directory submissions is that within the latter, it’s human editors who choose the ultimate submission location and not any automated tool. Since it’s human editors who are making the ultimate call, possibilities are high {that a} web site would possibly reach its right destination in terms of directory/class, most of the times.

A method to Get Better Acceptance in Directory Submission

It’s clear from the foregoing that directory submission may contribute immensely to link building. But, how to urge your website acceptable to directories? In order to induce better acceptance in directory submissions, the first issue to require note is to create your web site relevant to the directories. Any thing junk or random isn’t entertained by any of the popular directories. Additional, submitting your webpage in to right classes makes the process quicker and such pages will typically gets listed while not any delay. Keep in mind, it is manual editors who accepts or rejects applications for submissions, and for a one that might be viewing thousands of internet pages daily, it is far easier to reject a page than accepting it. Thus, how simple and straight you’ll make your submissions as doable, the a ton of are the chances of it getting listed in the directories.

Another facet that goes a long means in enhancing acceptance in directories is the manner the titles, description and keywords are organized for a internet page. Every directory can have their own rules and rules, and hence net pages should conjointly be organized around such constraints. Relating to descriptions, most directories require it to be short – in the range of one hundred – 250 words that will vary from one directory to a different – crisp, and to the point. Descriptions that are huge or of ‘beating round the bush’ kind are usually showed the door by the directory editors. The same is that the benchmark for keywords similarly – it desires to be a lot of organized and focused, and not simply another group of irrelevant and relevant ones mixed randomly. In that regard, it will be prudent to form a short list of all prospective keywords first before finalizing the foremost optimal keyword for submission. That will ease the work for you.

Finally, don’t spam your directory listings with words getting used uncontrollably and insensibly. Directory editors hate such practices and similar applications are rejected outright without any chance for a second consideration.

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backlinks

Backlinks often called ‘inbound links’ are essential to the visibility of your web pages in the search engines and attracting visitor traffic. Backlinks have three key properties, the web page from which the backlinks originate, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.

The volume of backlinks

Most search engines look at the volume of backlinks to a page when deciding where this page should be presented in the search results.

The origin of the backlinks

The pages from which backlinks originate pass ‘authority’ and searchers to the page to which the backlinks point. So it follows that pages with backlinks from ‘trusted pages will receive better consideration from the search engines. Government (.gov) and educational (.edu) sites are great examples of sites that are authoritative and trustworthy.

Google Page Rank

Backlinks from web pages with high page rank (an attribute given by Google to each page that it considers over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

Similar to a label, the backlink anchor text influences the search engines valuation of the backlink. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for information related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common problems

It’s not rare for first timers to confuse the quantity with the quality of backlinks and easily be perplexed by their lack of progress For example if all of your backlinks to your ‘parenting’ page originate from pages not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong visitors.

How to build backlinks

So here is my risk free advice for getting backlinks to your pages, high rankings in the search engine results pages and the right type of traffic to your site.

1. It is essential you get the right keywords before you expend any effort whatsoever.
2. I like to build a keyword ‘cloud’.
3. I always start with a single ‘top’ level keyword or key phrase which has substantial visitor traffic.
4. To find out the amount of visitor traffic is being coming from searches for my primary keyword I use the Google keyword analyzer tool.
5. I look at words and search phrases relative to my primary phrase and build my ‘cloud’.
6. I then manufacture content in the form of articles and videos containing backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and push these to the various directories.
7. My golden rule is to write content that will attract visitors and compel them to follow the backlinks to my money pages as well as send backlinks.

Before putting any effort whatsoever into creating any web pages you should have considered how you intend to get people to visit and ‘consume’ your content. Regardless of whether you are creating web pages for business, as a hobby or to inform there will inevitable come a time when you are going to want get people to come to your web pages. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The most economical and focused traffic is delivered by the search engines.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. More users returning, means more popularity and more sales. You and your web pages face a similar challenge.Make your users experience your number one priority so they return to your web pages time and time again.

So what exactly must you do?. You have two choices but there is nothing to stop you doing both if you have money and time. You can create and publish great content and persuade other web site owners to link to it or you can advertise on the search engines using PPC (Pay Per Click).

Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. Searches always begin with the entry of a keyword or phrase into the ‘search box’. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.

Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The number and authority of the back links to a web page help the search engine determine the position the web page will occupy in the list of pages.

Back links are the number one priority you should focus on in web page optimisation.

Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Some back links have more value than others.

Web pages with back links from authoritative pages acquire authority in the eyes of the search engines.Web pages with more authority pass more authority onto your pages .