Purchasing Old Domains For Seo

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It is common for experienced web masters to buy old domain names to use when creating new web sites. This can be a great idea, but there are some pitfalls to this strategy. In this article I’ll go over what one should look at before buying an old domain. I’ll even go over how and where to purchase a used domain name so you’ll know exactly what to do at the end of the article.
The first thing I want to do is debunk one of the major myths on old domain names. Domains created before 2004 do not have any special seo power to them. Matt Cutts from Google has specifically stated this in a video debunking the myth.
Buying an aged domain does however make it easier to quickly build links to it. You won’t have to worry about the search engines becoming suspicious that your domain is suddenly getting lots of links like you would with a brand new domain. Just make some updates to the site and then start your link building. The search engines will assume that the new flurry of links has been caused by the updates.
Ensure that your new pre-owned domain purchase is highly targeted with your main key word. Also, you may want to find a domain that is already ranking highly in the search engines and has a lot of links to it. Many domains already have traffic and rankings so you may want to go after them. Do not buy a site that is not listed in the search engines at all. If it is not in the search engines even for its domain name, then it is probably banned.
Take a look at the back links that are going to the used domain name. Have the previous owners been using sound seo strategies? If they have you’ll see a diverse set of links pointing to the site with strong anchor text. You’ll also want to look out for paid links. Do you want to continue to pay the companies to list your links, or will you be canceling these links.
Finding domains for auction are as easy as going to the large auction platforms. Godaddy is a great place to find auctions on domains and you can find some gems at bargain prices. You may also want to check sites like Flippa and Ebay for some obscure deals.
Make sure that you keep your newly purchased domain on the same registry as the previous owner. This will ensure that the site retains its rankings and age. Switching registry will cause you to lose the power of the domains age and possibly its rankings as well.
After you’ve setup your new website and optimized it to the fullest, you’ll want to begin link building immediately. Link building is something that needs to be done for as long as you own a site. You can do this yourself or you can hire someone to do it for you.
There are many companies with great seo packages to take advantage of. Find a professional company to work with and you could find your profits going up by leaps and bounds in less than a few months.





