Backlinks And Search Engines
Backlinks often called ‘inbound links’ are essential to the visibility of your web pages in the search engines and attracting visitor traffic. Backlinks have three key properties, the web page from which the backlinks originate, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.
The volume of backlinks
Most search engines look at the volume of backlinks to a page when deciding where this page should be presented in the search results.
The origin of the backlinks
The pages from which backlinks originate pass ‘authority’ and searchers to the page to which the backlinks point. So it follows that pages with backlinks from ‘trusted pages will receive better consideration from the search engines. Government (.gov) and educational (.edu) sites are great examples of sites that are authoritative and trustworthy.
Google Page Rank
Backlinks from web pages with high page rank (an attribute given by Google to each page that it considers over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.
The ‘anchor text’
Similar to a label, the backlink anchor text influences the search engines valuation of the backlink. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for information related to ‘parenting’ than if the backlink was labeled ‘babycare’.
Common problems
It’s not rare for first timers to confuse the quantity with the quality of backlinks and easily be perplexed by their lack of progress For example if all of your backlinks to your ‘parenting’ page originate from pages not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong visitors.
How to build backlinks
So here is my risk free advice for getting backlinks to your pages, high rankings in the search engine results pages and the right type of traffic to your site.
- It is essential you get the right keywords before you expend any effort whatsoever.
- I like to build a keyword ‘cloud’.
- I always start with a single ‘top’ level keyword or key phrase which has substantial visitor traffic.
- To find out the amount of visitor traffic is being coming from searches for my primary keyword I use the Google keyword analyzer tool.
- I look at words and search phrases relative to my primary phrase and build my ‘cloud’.
- I then manufacture content in the form of articles and videos containing backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and push these to the various directories.
- My golden rule is to write content that will attract visitors and compel them to follow the backlinks to my money pages as well as send backlinks.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=8c23b23f-78ef-4c58-a35c-b6569617563c)

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=25a542d5-096f-4536-a96f-beb9c48ca46e)

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=9c695018-5c98-44d5-9e7c-9ab36d6182ec)

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=2501fb4f-fe3a-4fc5-8417-ef8b193d5386)

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=84bac1d8-4f7f-4816-a59e-ac545a3c998c)

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=dd8b9c68-f2b1-4e7a-b6d5-743b313b06d2)

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=08848f8d-f044-49c1-80e3-97a07cdbffaf)

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=7d8c0d29-ce83-42b3-92db-ecd902e88c1b)